Having an online network is critical in today’s digital landscape. Some establish a fully-branded community platform, a virtual space where they can promote meaningful discussions about shared interests, concerns, and beliefs.
Otherwise, if you’re managing an online business, having a social network is no longer optional. It’s now an essential way to grow a brand, reach customers, and gain valuable insights. In fact, those without a social network find it hard to gain traction in today’s ever-competitive world of social media marketing.
Among the number of social media platforms out there, Facebook is the biggest social network and the leader in social commerce. With millions of users, Facebook is one of the most effective ways to reach your target market. You can control who sees your post according to their age, gender, location, and interests. You can also target your ads to those most likely to think about your product or service.
Given the many advantages of Facebook to entrepreneurs, influencers, and content creators, it’s essential to follow a set of strategies to maximize its full benefits. In this article, we’ll talk about ways to promote your Facebook page and expand your online reach.
Share your Facebook page everywhere
Having a Facebook page for your business doesn’t mean you’re good to go. If you want to experience a higher level of engagement with potential consumers, you need to get the word out. Think of your Facebook page as your storefront, and the people visiting your page are your prospects. With millions of Facebook users, it can be the easiest way to explore your target market and promote partnerships to help your blog or business grow.
If you’re running a brick-and-mortar business, advertise your Facebook page and other social networks on your brochures, flyers, menu, products, contact details, business cards, and other marketing materials.
When sending out emails to clients, make sure to include your Facebook handle on the signature. If you have a personal Facebook profile or other social networks, use them to promote your Facebook page to inform your friends, family, and colleagues. This way, they can reach out to you about your business. These people are your existing relationships, and they can be a great avenue to promote your Facebook page within their social circle.
When speaking at a workshop, conference, or seminar, don’t forget to include your Facebook page on the first or last page of your slide presentation. Basically, the opportunities are endless when promoting Facebook both online or offline.
A great tip is to create a custom Facebook URL so people can easily remember and type in the address field.
Create engaging content
Give your audience a reason to like your page by creating engaging content. Social media is designed for connecting with other users. In this case, the best way to promote your Facebook page is to connect with your target customers through useful, helpful, relevant, and interesting content.
Content is king when it comes to digital marketing. So, use it to your advantage, not for content but for content’s sake. When we talk about content, we refer to images, videos, self-help articles, news articles, product updates, interviews, behind the scenes, and other content related to your brand. When posting articles, make sure to include high-quality images or videos to make the post more interactive. You can also conduct a Facebook live to interact with your audiences in real-time.
The better the quality of your content, the higher your chances of being noticed. When fans like, comment, or share your content on their Facebook profiles, they promote your business for free. You don’t only have a set of followers, but people who are willing to support your business.
Maintaining online interactions
Here’s a fact about social networks: users crave interaction. If you want your followers to stay active on your business page, you have to be active as well. The more you interact with your followers, the more they trust, engage, and support your page. Fans will post your content regularly on their profiles, increasing the chances of having their friends as your fans too.
Besides fans, you can also interact with popular influencers and other businesses to expand your network. This is called cross-promotional marketing. When you interact with their content, they will likely do the same.
Facebook has become an efficient way to target a specific audience. If managed well, it can open many opportunities to gain more fans and increase your revenue. While it’s challenging to get noticed on Facebook, make sure to follow the steps above to make a real impact on social media.